Say you already have a list of potential partners…

But you can only work with one partner for now.

So, how will you know which one is right for you?

Start by asking yourself 3 important questions:

1 - Which one has an intimate relationship with clients?

You should check a potential partner’s relationship with their current clients.

How do they interact?

Do they have a close relationship?

And does the potential partner regularly communicate with its database?

This is important because you want to tap into a database that trusts your strategic partner.

If a potential partner doesn’t have an intimate relationship with their clients…

How can they refer you to their clients?

2 - Who’s willing to work with you?

Of course, you need to consider businesses that are willing to work with you.

How will you know?

You should have something that they want.

Most of the time, they’re also looking to generate leads.

That means you should have the same target market.

3 - Which ones are most likely to refer their clients to you?

When you’re discussing a possible strategic partnership…

Make sure it’s clear that you want referrals.

They should know that you don’t just want their database.

You want them to put in a good word and refer you to their clients…

Because you’ll be doing the same for them.

That’s how the partnership should work.

If you follow these 3 tips, you shouldn’t have any problems finding the right strategic alliances.