Meet Jay Walmsley

Professional Problem Solver

Jay Walmsley is passionate about helping Small Business thrive and has over 30 years’ experience in Sales and Marketing, assisting small businesses to succeed in a rapidly growing and competitive marketplace.

Jay’s experience in business ranges from management roles with companies like BBX, to running his own successful marketing and networking companies throughout the Asia Pacific region, always maintaining a hands-on approach to customer connections.

Being a regular contributing author to Inside Small Business and the presenter of the Bconnected Business Show on

centralcoastradio.com

as well as Bconnected Radio has assisted Jay to continue in roles were based around the concept of Building communities and it was a simple progression into the Creation, building and Management of Bconnected World.

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Some of Jays Blogs

Let’s talk about finding the ideal strategic partner for your business.

Let’s talk about finding the ideal strategic partner for your business.

September 13, 20241 min read

Say you already have a list of potential partners…

But you can only work with one partner for now.

So, how will you know which one is right for you?

Start by asking yourself 3 important questions:

1 - Which one has an intimate relationship with clients?

You should check a potential partner’s relationship with their current clients.

How do they interact?

Do they have a close relationship?

And does the potential partner regularly communicate with its database?

This is important because you want to tap into a database that trusts your strategic partner.

If a potential partner doesn’t have an intimate relationship with their clients…

How can they refer you to their clients?

2 - Who’s willing to work with you?

Of course, you need to consider businesses that are willing to work with you.

How will you know?

You should have something that they want.

Most of the time, they’re also looking to generate leads.

That means you should have the same target market.

3 - Which ones are most likely to refer their clients to you?

When you’re discussing a possible strategic partnership…

Make sure it’s clear that you want referrals.

They should know that you don’t just want their database.

You want them to put in a good word and refer you to their clients…

Because you’ll be doing the same for them.

That’s how the partnership should work.

If you follow these 3 tips, you shouldn’t have any problems finding the right strategic alliances.

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